From packing to prosperity
(continued)

"The workers came from the farms in the area, both Minnesota and North Dakota," remembers Dahle. "There were a lot of Norwegians, a few Russians and a little bit of everything else."

Some of the meat went to local markets, but most of it was shipped out in cold-storage rail cars to other parts of the country. Armour also operated a creamery, which sold milk, butter and eggs and later moved to Fargo.

During its 29 years in West Fargo, Armour had tremendous influence on the city and its growth.

Because the company would only rent houses in the village to its employees, others were forced to move south of Main Avenue. Those residents eventually created Southwest Fargo, incorporated as a village in 1937 and as a city in 1948.

The Armour plant was also the site of labor struggles and strikes as the AFL-CIO established itself during the middle '30s. One union strike in August 1938 lasted nearly 11 weeks.

"We went on strike, mostly to start getting recognition of our union," remembers Dahle. "We did accomplish something and we always got back to work."

Years of heavy production took a toll on the plant and parts of it were condemned by the government. Faced with extensive remodeling, Armour closed the plant in 1959 and moved its equipment to St. Paul.

A growing city

"In the early 1960s, the city was just beginning to grow," remembers Dahle, who took a job as Southwest Fargo's first city auditor when the Armour plant closed. "The growth started when they decided to put in sewer and water and pave the streets. Before that there was nothing but mud."




Just south of Main Avenue, looking east, in 1936.
Forum Photo File
In 1963, frustrated Southwest Fargo resident Millie Orth wrote:

"The streets in West Fargo have all gone to pot, / So don't try to drive on them because you cannot. / You have never seen such a horrible mess / And when they will be finished, it's anyone's guess."

About that time, many new homes were being built on the south side of Main Avenue.

"The city was really growing then, and it didn't stop," remembers Dahle.

According to census data, West Fargo was the state's fastest growing city in the 1960s, its population increasing by 53 percent from 1960 to 1970.

Part of that growth can be attributed to Siouxland Dressed Beef Co. The company announced in 1960 it would build a new cattle slaughterhouse and meat-packing plant near the Union Stockyards, which had enjoyed steady business just west of the Sheyenne River since 1935.

Though considerably smaller than the old Armour plant, Siouxland employed 300 to 400 people at any given time.

Siouxland changed its name to Flavorland Industries in 1973 and sold to Fargo Beef, later known as Held Beef, in 1980. Federal Beef Processors purchased the plant in 1987. Eleven years later and after controversy surrounding the plant's waste disposal and use of the city's sewer system, Federal Beef announced it would close. The plant stopped production Jan. 15.

During Siouxland's early days, Southwest Fargo's population began to swell and petitions were circulated to change its name to West Fargo.

In a 1967 election, the area south of Main Avenue became West Fargo and the area north of Main Avenue became West Fargo Industrial Park, a moniker never popular among its residents.

As Leonard J. Eid - a real estate developer who had purchased all of the Armour properties when the plant closed - sold the Armour homes to individuals, West Fargo Industrial Park residents argued for and won a name change, becoming the city of Riverside in 1974.

And in 1989, West Fargo and Riverside consolidated to become what is now the city of West Fargo.

All kinds of floods

With West Fargo's rapid growth from the '60s onward came the realization the city wouldn't have a future unless something was done to protect all those new homes and businesses from flooding.

In 1969, the Sheyenne River crested at 21.87 feet, flooding West Fargo and renewing interest in permanent flood protection for the city, of which 60 percent lay in the 100-year flood plain.

One option, construction of a dam at Kindred, N.D., had been studied for decades by the time Congress authorized it in 1970. But a new federal law requiring environmental impact studies for such construction halted the project, and the city flooded again in 1975.

In 1982, the U.S. Army Corps of Engineers completed the study, recommending a system of levees and flood

The Union Stockyards building is shown in 1935.

Institute for Regional Studies, NDSU Libraries

diversion channels from Horace to and around West Fargo - instead of a dam at Kindred.

The Sheyenne Diversion was operational in 1993, just in time for that spring's flood. It removed West Fargo entirely from the flood plain, allowing development to spread west and south. Neighborhoods like the Charleswood area on south Sheyenne Street would never have been feasible without the diversion, which even kept the city dry during the massive Red River Valley flood of 1997.

A flood of a different kind came to West Fargo in 1972 with the opening of West Acres Regional Shopping Center along what is now Fargo's 13th Avenue South.

Although the new mall was located in Fargo's extraterritorial area, it lay within the West Fargo School District and thus provided a welcome tax source for West Fargo's schools.

The mall also brought a huge influx of people to the area, meaning more traffic through West Fargo and more people seeking homes in its growing residential sector.

West Acres' impact on West Fargo has become especially noticeable in the last decade, as major retailers like Menard's set up shop on the West Fargo side of 13th Avenue, blurring the border between the two cities.

What lies ahead

As West Fargo moves into the next millennium, it will continue to deal with its past.

The Sheyenne Diversion, which is working well by all accounts so far, is not yet completed. Water crises elsewhere have diverted attention and money from the project since 1993, but the channel must be stabilized if it is to withstand future floods.

Although the life of the city's waste system was extended by the closing of Federal Beef, waste disposal and water supply will remain concerns as the city's population - now estimated at 15,389 - continues to climb.

Defining how the city should grow in the 21st century poses another challenge, but City Planner Larry Weil says a comprehensive plan being developed this year will provide guidelines for future growth.

City Engineer Kevin Bucholz says although northern expansion could be a possibility in the distant future if the diversion's boundaries are changed, West Fargo's growth will continue south.

"In the years to come, we're looking to expand south of Interstate 94 and that will cause some controversy," says Bucholz. "When a city is growing like West Fargo is, you start getting growing pains, and one of those is 9th Street East - whether it will be an underpass, an overpass or an exit from the Interstate."

Despite the city's phenomenal growth, the apparent end of its major meat-packing era and the blurring of the lines that separate West Fargo from its larger neighbor to the east, the city is certain to retain its own unique character for years to come.

"We are and always will be tied to Fargo, since many people live in one community and work in another," Bucholz says. "But West Fargo is still a city in its own right and with its own identity."

(Historical information not specifically attributed was gleaned from the following sources: Forum archives, West Fargo Library archives, West Fargo Pioneer clippings, West Fargo city planning department, NDSU Institute for Regional Studies.)


The Casselton store in 1907. On the left, M.G. Straus, with hand on his son, Sanford. Herman Stern is on the right. Special to The Forum


Fargo clothing store survives the times
By Gerry Gilmour
The Forum


One price to all.

Those words - once printed in English, German and Norwegian above a cash register - ring as true today as they did in 1897 when M.G. Straus opened his first clothing store.

The business he founded has prospered and endured to remain one of the few family-owned men's fine clothier operations in the region.

Today, Straus stores in Fargo and Jamestown, N.D., are survivors among a business that over the years had storefronts in Moorhead as well as the North Dakota communities of Valley City, Grand Forks, LaMoure, Carrington, Cooperstown, Casselton and Devils Lake.

The store that set the Straus story in motion was situated in tiny Sanborn, N.D. Adolph Sternberg opened that store in 1879, firm in his belief that Sanborn would soon become the Barnes County seat.

Sternberg encouraged Straus, a family cousin, to come to this area from Portsmouth, Ohio, and open a store in the growing community of Casselton.

Sternberg moved his store to Valley City in 1882, after the community had been named the county seat. Straus acquired that store in 1907, when Sternberg died.

Straus sent his nephew, a young man named Herman Stern, to run the Valley City store. Four years earlier, Straus had sent money to bring Stern - who had been an apprentice at a store in Germany - to the United States.

He was met at Ellis Island by Dave Roth, who was a brother-in-law to M.G. Straus.

Roth gave him $16 to find his way from New York to Casselton.

"We too, think H(erman) is a nice boy for his age, only 16 in August," Straus wrote in a letter of thanks to Roth. "Hope he will turn out all right."

He turned out just fine - a perfect fit for the clothing business.

Young Stern sold Kuppenheimer suits for $15 in those days. One price to all. Just as it said on the sign above the register.

Edward Stern, 84, spending the winter in Sun City, Ariz., said his father would not bend from that rule. There would be no bartering at Straus.

"Everybody, and I mean everybody, in those days gave a 'free' shirt and tie when they sold a suit," he said. "Dad's feeling was that if you give the first guy a tie, what's to stop the next guy from asking for a shirt and tie."


Above, a newspaper advertisement for Straus' new car coat.
Special to The Forum

He said his father believed in quality merchandise at a fair price, guaranteed satisfaction and that the customer was always right.

Edward Stern's sons Rick and John, who run the Fargo store today, say those same business values are in operation today at Straus.

"He always spoke about quality and service," Stern said of his grandfather. "He said to treat everybody with integrity. And everything started with one price for everyone."

Straus retired to California in 1920. Later, upon his death, Herman Stern became the sole operator owner of the Straus stores.

Herman Stern, who died in 1980 at the age of 92, became a business leader not only for Valley City but a booster for the entire state.

"As the years went by after I came here from Germany in 1907, I began to develop a fierce loyalty for this prairie land," he said at one point. "As I visited with people from the East, I knew in my heart that somehow we must work to create a better image for North Dakota. How do you survive in the cold? Are there any roads? Are there still Indians? These were the questions that were asked of me when I was traveling."

In 1922 he convened a meeting of business leaders from across the state at the Town Crier Club in Valley City.

That meeting resulted in the 1925 creation of the Greater North Dakota Association, the state's chamber of commerce, for which Herman Stern became founder and first president.

Herman Stern's optimism led him to open Straus stores in LaMoure and Carrington - unfortunately, just prior to the Depression.

Instead of buying a $30 Kuppenheimer suit, many customers could only afford a quality 89-cent pair of OshKosh overalls.

Straus stores sold suits to teachers who paid with county "warrants," which could only be cashed when county received enough tax revenue, according to a historical book prepared for the 100th anniversary of the company in 1979.

In 1938 Herman Stern was a co-founder of the Valley City Winter Show, which is still held annually today. He was co-founder of the North Dakota Automobile Club and was active in Boy Scouts, earning the organizations three top honors: Silver Beaver, Silver Antelope and Silver Buffalo.

His greatest achievement, however, was humanitarian. Adolph Hitler became Germany's chancellor in 1933 and by 1935 German Jews were deprived of citizenship.

Herman Stern personally sponsored more than 130 Jews who lived in Germany or other German-held countries, or who were confined to Nazi concentration camps, according to historical papers at the University of North Dakota's Chester Fritz Library.

Because of strict immigration regulations, Stern stretched his sponsorship papers to include extremely distant relatives, as well as friends of friends. U.S. Sen. Gerald P. Nye of North Dakota and Secretary of State Cordell Hull aided Stern's efforts.

Some of those refugees found their way to North Dakota. "A lot of them lived at our house before they got out on their own," said Edward Stern.

Edward Stern remembers cleaning the spitoons and sweeping the store aisles and sidewalks as a boy. He went to Valley City State University and then UND before his father urged him to go out of state - to attend the University of Pennsylvania's Wharton School of Business.

Edward Stern said his father wanted him to see the rest of the country, and decide whether he wanted to work in North Dakota.

He returned to North Dakota in 1939, to run a new Straus store in Fargo, established through the purchase of the Esquire Shop.

Edward Stern served four years as a U.S. Air Force ground officer in England during WWII, rising to the rank of Major.

The Fargo store was in several locations until moving to the corner of First Avenue North and Broadway in 1957. The company by then had expanded to Grand Forks, where Jim Hetland had been sent to open a Straus store in the old Havig's space downtown.

A spectacular fire on Easter Sunday 1963 destroyed Fargo's historic Huntington Block building at First and Broadway.

Firefighters battle a blaze that destroyed the Strauss store in downtown Fargo in 1963. Special to the Forum


Father and son Stern stood side by side, watching in silence as fire burned their family business.

"They told me there was a fire in Anderson Jewelry and asked if I could bring a key down to the store," Edward Stern told a Forum reporter that day. "I figured I'd see a small fire all under control."

Sixty eight of Fargo's 71 firefighters, as well as the Moorhead Fire Department, responded to the blaze. Twenty-five police and 20 auxiliary police officers were on hand to control a crowd estimated at 10,000.

The family found a vacant downtown space and was back in business within a month. A second Grand Forks store was opened in the South Forks Plaza in 1966 and a second Fargo store at West Acres in 1972.

Straus entered the Jamestown market in the old Beck's store location in 1970, with Dean McConn as manager.

The downtown Grand Forks store closed in early 1978 and moved to Columbia Mall.

At one time there were nine Straus stores in operation, but the family business over the years has scaled back to the one Jamestown and one Fargo store.

"We learned that to be successful, it took one of us to be there to run it," Edward Stern said. "It takes a lot of personality to keep a private store going."

Rick Stern said the Fargo store, at 33rd Street on 13th Avenue South, is a destination store, and does business volume equivalent to the combined volume of the defunct downtown and West Acres stores.

As people dress up less often, he said, Straus is concentrating more on acquiring top-quality clothing, sportswear, shoes, women's clothing, big and tall fashions and maintaining tailorshop business.

His father also laments the state of today's business dress, but has hopes that it will be a passing trend.

"It's really a shame," Edward Stern said. "The dress code has disappeared almost completely. But we still have two slogans: One, you only get one chance to make a good impression; and two, clothes are 90 percent of that impression.

"I don't think you ever should be embarrassed by being well dressed. You often are embarrassed by being poorly dressed - or you should be."


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