From packing to
prosperity "The streets in West Fargo have all gone to pot, / So don't try
to drive on them because you cannot. / You have never seen such a horrible mess / And when
they will be finished, it's anyone's guess." |
![]() The Casselton store in 1907. On the left, M.G. Straus, with hand on his son, Sanford. Herman Stern is on the right. Special to The Forum Fargo clothing store survives the times By Gerry Gilmour The Forum One price to all. Those words - once printed in English, German and Norwegian above a cash register - ring as true today as they did in 1897 when M.G. Straus opened his first clothing store. The business he founded has prospered and endured to remain one of the few family-owned men's fine clothier operations in the region. Today, Straus stores in Fargo and Jamestown, N.D., are survivors among a business that over the years had storefronts in Moorhead as well as the North Dakota communities of Valley City, Grand Forks, LaMoure, Carrington, Cooperstown, Casselton and Devils Lake. The store that set the Straus story in motion was situated in tiny Sanborn, N.D. Adolph Sternberg opened that store in 1879, firm in his belief that Sanborn would soon become the Barnes County seat. Sternberg encouraged Straus, a family cousin, to come to this area from Portsmouth, Ohio, and open a store in the growing community of Casselton. Sternberg moved his store to Valley City in 1882, after the community had been named the county seat. Straus acquired that store in 1907, when Sternberg died. Straus sent his nephew, a young man named Herman Stern, to run the Valley City store. Four years earlier, Straus had sent money to bring Stern - who had been an apprentice at a store in Germany - to the United States. He was met at Ellis Island by Dave Roth, who was a brother-in-law to M.G. Straus. Roth gave him $16 to find his way from New York to Casselton. "We too, think H(erman) is a nice boy for his age, only 16 in August," Straus wrote in a letter of thanks to Roth. "Hope he will turn out all right." He turned out just fine - a perfect fit for the clothing business. Young Stern sold Kuppenheimer suits for $15 in those days. One price to all. Just as it said on the sign above the register. Edward Stern, 84, spending the winter in Sun City, Ariz., said his father would not bend from that rule. There would be no bartering at Straus. "Everybody, and I mean everybody, in those days gave a 'free' shirt and tie when they sold a suit," he said. "Dad's feeling was that if you give the first guy a tie, what's to stop the next guy from asking for a shirt and tie." Above, a newspaper advertisement for Straus' new car coat. Special to The Forum He said his father believed in quality merchandise at a fair price, guaranteed satisfaction and that the customer was always right. Edward Stern's sons Rick and John, who run the Fargo store today, say those same business values are in operation today at Straus. "He always spoke about quality and service," Stern said of his grandfather. "He said to treat everybody with integrity. And everything started with one price for everyone." Straus retired to California in 1920. Later, upon his death, Herman Stern became the sole operator owner of the Straus stores. Herman Stern, who died in 1980 at the age of 92, became a business leader not only for Valley City but a booster for the entire state. "As the years went by after I came here from Germany in 1907, I began to develop a fierce loyalty for this prairie land," he said at one point. "As I visited with people from the East, I knew in my heart that somehow we must work to create a better image for North Dakota. How do you survive in the cold? Are there any roads? Are there still Indians? These were the questions that were asked of me when I was traveling." In 1922 he convened a meeting of business leaders from across the state at the Town Crier Club in Valley City. That meeting resulted in the 1925 creation of the Greater North Dakota Association, the state's chamber of commerce, for which Herman Stern became founder and first president. Herman Stern's optimism led him to open Straus stores in LaMoure and Carrington - unfortunately, just prior to the Depression. Instead of buying a $30 Kuppenheimer suit, many customers could only afford a quality 89-cent pair of OshKosh overalls. Straus stores sold suits to teachers who paid with county "warrants," which could only be cashed when county received enough tax revenue, according to a historical book prepared for the 100th anniversary of the company in 1979. In 1938 Herman Stern was a co-founder of the Valley City Winter Show, which is still held annually today. He was co-founder of the North Dakota Automobile Club and was active in Boy Scouts, earning the organizations three top honors: Silver Beaver, Silver Antelope and Silver Buffalo. His greatest achievement, however, was humanitarian. Adolph Hitler became Germany's chancellor in 1933 and by 1935 German Jews were deprived of citizenship. Herman Stern personally sponsored more than 130 Jews who lived in Germany or other German-held countries, or who were confined to Nazi concentration camps, according to historical papers at the University of North Dakota's Chester Fritz Library. Because of strict immigration regulations, Stern stretched his sponsorship papers to include extremely distant relatives, as well as friends of friends. U.S. Sen. Gerald P. Nye of North Dakota and Secretary of State Cordell Hull aided Stern's efforts. Some of those refugees found their way to North Dakota. "A lot of them lived at our house before they got out on their own," said Edward Stern. Edward Stern remembers cleaning the spitoons and sweeping the store aisles and sidewalks as a boy. He went to Valley City State University and then UND before his father urged him to go out of state - to attend the University of Pennsylvania's Wharton School of Business. Edward Stern said his father wanted him to see the rest of the country, and decide whether he wanted to work in North Dakota. He returned to North Dakota in 1939, to run a new Straus store in Fargo, established through the purchase of the Esquire Shop. Edward Stern served four years as a U.S. Air Force ground officer in England during WWII, rising to the rank of Major. The Fargo store was in several locations until moving to the corner of First Avenue North and Broadway in 1957. The company by then had expanded to Grand Forks, where Jim Hetland had been sent to open a Straus store in the old Havig's space downtown. A spectacular fire on Easter Sunday 1963 destroyed Fargo's historic Huntington Block building at First and Broadway. ![]() Firefighters battle a blaze that destroyed the Strauss store in downtown Fargo in 1963. Special to the Forum Father and son Stern stood side by side, watching in silence as fire burned their family business. |
| "They told me there was a fire in Anderson
Jewelry and asked if I could bring a key down to the store," Edward Stern told a
Forum reporter that day. "I figured I'd see a small fire all under control." Sixty eight of Fargo's 71 firefighters, as well as the Moorhead Fire Department, responded to the blaze. Twenty-five police and 20 auxiliary police officers were on hand to control a crowd estimated at 10,000. The family found a vacant downtown space and was back in business within a month. A second Grand Forks store was opened in the South Forks Plaza in 1966 and a second Fargo store at West Acres in 1972. Straus entered the Jamestown market in the old Beck's store location in 1970, with Dean McConn as manager. The downtown Grand Forks store closed in early 1978 and moved to Columbia Mall. At one time there were nine Straus stores in operation, but the family business over the years has scaled back to the one Jamestown and one Fargo store. "We learned that to be successful, it took one of us to be there to run it," Edward Stern said. "It takes a lot of personality to keep a private store going." Rick Stern said the Fargo store, at 33rd Street on 13th Avenue South, is a destination store, and does business volume equivalent to the combined volume of the defunct downtown and West Acres stores. As people dress up less often, he said, Straus is concentrating more on acquiring top-quality clothing, sportswear, shoes, women's clothing, big and tall fashions and maintaining tailorshop business. His father also laments the state of today's business dress, but has hopes that it will be a passing trend. "It's really a shame," Edward Stern said. "The dress code has disappeared almost completely. But we still have two slogans: One, you only get one chance to make a good impression; and two, clothes are 90 percent of that impression. "I don't think you ever should be embarrassed by being well dressed. You often are embarrassed by being poorly dressed - or you should be." |
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